Product design

Finding Joy

CONTRIBUTION: Product Design
YEAR: 2018

OVERVIEW
As a large world-wide organization, Pet Inc. provides people with a variety of services and wants people to be able to find it. Pet Inc. had gone through a recent rebrand and required that their location finder be updated. This refresh not only involved a brand refresh but a overhaul of the service as it had been neglected for quite some time.

NOTE: The identity of this client has been changed. However, all processes and screens shown reflect real work done .

Consider & Learn

Pet Inc's unique approach to the pet services they offer may be confusing or off-putting to some people. Pet Inc hoped that their location finder would support the education of their services.

Create & Validate

Because of where this experience would sit within their overall website, there were many ways to access the experience. With that in mind, consideration of creating a versatile experience was necessary. It was important that access to this service was clearly laid out and would fit the flow of other pages.

To create a more unified experience leading into the location finder, it was decided that we would create a set of customizable components that would create clear points of entry into the location finder. These component variants could be placed throughout the website in places that made sense.